Every year presents new technology and future possibilities that are initially difficult to comprehend, specifically when it comes to consumer behavior. Looking back on it now, 2014 turned out to be the year of mobility, treating the consumer as an individual, sharing economy, and data security. 2015 will be no different. From mobile commerce to natural language processing, the world is going to change drastically and with it, consumer behavior.
- Rise of the data-driven marketer
- Further development in deep learning
- Ultimate realization of the power of collaboration
- Building a mobile-first mentality
- Internet of everything
- Data security
- Siri will be everywhere