In Booming Data Center Industry, Proximity is Key

Being Close to Key Global Cities Gives an Advantage to Specialist Players.

The data-center industry is scrambling to keep up with ballooning global demand for digital services. As well as spending billions of dollars on their own data farms, technology and telecom giants are increasingly outsourcing data management and information-technology handling to colos, where space is rented by the rack, cage or room.

Telecom and media firms, as well as financial-services providers, are increasingly needing to cut down network “latency”—that is, finding higher speed—to push out content, which favors smaller data hubs with fast links to prime locations.

In Booming Data Center Industry, Proximity is Key.

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