Why We Do the Things We Do: Understanding the Science Behind Consumer Behavior

It turns out consumers don’t know why they buy the things they buy. At least, they are really bad at explaining why. But neuroscience is giving marketers better insight into consumer behavior, and you might be surprised at the findings.

Why We Do the Things We Do: Understanding the Science Behind Consumer Behavior | Real Business.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s